Me gusta la experiencia que ha hecho Coca-cola en Israel. Ha creado un pueblo con piscina y varias actividades y ha invitado a 650 jóvenes a los que ha entregado una pulsera con un chip que contiene sus ID de Facebook. Así, cuando los jóvenes viven algo que les gusta, solo tienen que pasar el chip por cualquiera de los sensores colocados y actualizan su estado de Facebook constantemente. De esta manera se crearon 35,000 piezas de contenido y cada visitante posteó una media de 54 piezas mostrando la marca Coca-Cola en su página de Facebook. Sublime!
I love Coca-Cola Israel's new experience. They've created a cool village with pool and activities and invited 650 teenagers. They were provided with a bracelet containing a RFID tag containing their Facebook IDs. That way, when some of them likes any experience just have to touch a sensor with the bracelet and his facebook status will be update automatically. The 650 visitors who were in the Village at any one time contributed to up to 35,000 pieces of content per group over their three day stay. Each visitor posted an average of 54 branded pieces of Coke merchandise to their facebook page.
Sublime!
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